My name is Mariana Westerhult. I'm a Strategic Creative Marketing Professional with +20 years of experience in branding and internal/external communications projects, with a proven track record of exceeding expectations through:
• Creative lead and execution, strategic and operative
• Inspirational team and project leadership
• Strong communication, cooperation
and co-creation capabilities.
I advise and help clients all over the world, creating meaningful and appealing communication that enhances and boosts their brands and ensure they reach their proposed targets.
One of my strengths is being able to combine know-how with intuition to create communication that is bold and effective.
Motivated by the ability of making complex things easy and thanks to deep understanding of every step of the communications process, I embrace each communicative challenge: from strategic thinking, concept and idea generation and high-quality design implementation to final evaluation and assessment of future needs.
Driven by curiosity I am eager to create the best approach to every challenge with help of meaningful design that can really make a difference.
Over 20 years documented experience working with B2B and B2C projects, transformation and alignment processes, as well as with cross-functional, multicultural and interdisciplinary design teams.
My analytical abilities allow me to provide recommendations on potential improvements, operational efficiencies and actions after thorough research. I have the capacity to build long-lasting relationship with stakeholders in different levels of the organization to help me achieve buy-in and inclusion.
As a person I am social, diligent and goal oriented, securing high-quality and timely deliveries. I am very thorough and focused in a holistic way of working: a way that makes it possible for me to ensure that important details and parameters don’t get wiped out in the broader context.
• Ability to make the
complex clear and simple
• Visualization of ideas
and concepts
• Content creation
& message impact
• Brand awareness
& design strategy
• Functional & meaningful design
• Strategic thinking
& Information design
• Problem-solving
• Brand alignment, strategic
messaging and content,
briefs & plans
• Project management
in international & multicultural
environments
• Complete communication
& transformation processes
• Creative leading of
cross-functional, multi-
disciplinary design teams
up to 10 individuals
• Analysis and management
of work process
• Time management
& quality assurance
• Information design
• Exhibitions & events
• Brand development
& corporate identity
• Infographics
• Interactive productions
• Online/offline advertising
• Social media
• Publishing & editorial
• Packaging & product design
• Interior & furniture design
• Video/film/photography
• Annual & environmental reports
• Scientific & educational
material & white papers
