Portfolio | Mariana Westerhult

Portfolio

I have a solid background in branding, design, and art direction — built over two decades of working with global organizations and leading communication projects from both a strategic and creative perspective. Design has always been at the heart of what I do, whether it's shaping a brand from the ground up or fine-tuning visual expressions that help messages land with clarity and purpose.

Throughout my career, I’ve had the privilege to collaborate with companies like Tetra Pak, Phillips-Medisize, IKEA, Getinge, Kraftringen, Studentlitteratur, Findus, and FlintGroup. Each project has deepened my understanding of how thoughtful design and brand consistency can drive real connection and long-term value.

What drives me is the idea that great design isn’t just about beautiful aesthetics — it’s about communication. It’s about making the complex simple, and giving ideas the visual power to truly reach people.

That’s why I’m especially passionate about information design and brand development. When done right, they don’t just look good — they make life easier, clearer, and more engaging for more people.

Together with clients and teams, I’ve developed and executed a wide range of branding and communication initiatives — always guided by the core idea, the audience, and the message that needs to be told.

Some of the work I’ve led includes:
• Brand identity and positioning
• Art direction and concept development
• Visual guidelines and graphic systems
• Digital campaigns and advertising
• Exhibitions and branded experiences
• Infographics and information design
• Editorial content and newsletters
• Packaging and product design. launches & communication
• Social media and digital platforms
• Sustainability and financial reporting

Each step of the process — from the first spark of an idea to the final delivery — is an opportunity to shape perception, build trust, and bring a brand to life in a way that’s both beautiful and meaningful.