Strategic communications • Concept development • Idea generation • Brand positioning • Information design • Content marketing • Art direction

Hej!

I’m Mariana Westerhult – a strategic creative with a passion for branding and communication that connects. With more than 20 years of experience working across communication, marketing, PR, and design, I help ideas take shape and brands find their voice, inside and out.

• Strategic and creative leadership that moves ideas forward
• Purposeful storytelling, design, and team collaboration
• Clear communication that builds trust and drives results

Throughout my career – from agency life to my current role leading PR & Marketing initiatives – I’ve gained a wide perspective and the ability to turn complexity into clarity. This experience not only sharpens how I lead and deliver, but also creates space for others around me to grow and thrive. Only learning from experiece and mistakes can move us forward.

Strategic lifecycle marketing communications

Passionate about simplifying complex concepts and deeply understanding the communication process, I approach every communicative challenge with determination. From strategic planning and idea generation to top-quality design implementation and future needs evaluation, I am dedicated to achieving significant results at every stage.

 

Driven by curiosity I am eager to create the best approach to every challenge with help of meaningful design that can really make a difference. 

 

With a successful history spanning more than two decades, I have expertise in collaborating on B2B and B2C projects, brand development, transformation, as well as alignment strategies. I have worked closely with diverse cross-functional, multicultural, and interdisciplinary design teams.

 

Understanding the essential role of brand positioning in generating impact and encouraging brand growth, I am ready to lift brands to new levels through strategic design thinking. By aligning branding strategies with business goals, I make sure that brands resonate effectively with their target audiences and establish a unique presence in the market.

My analytical abilities allow me to provide recommendations on potential improvements, operational efficiencies and actions after thorough research. I have the capacity to build long-lasting relationship with stakeholders in different levels of the organization to help me achieve buy-in and inclusion.


As a person I am social, diligent and goal oriented, securing high-quality and timely deliveries. I am very thorough and focused in a holistic way of working: a way that makes it possible for me to ensure that important details and parameters don’t get wiped out in the broader context.


Personal skills 

• Experienced creative thinker
• Diligent, proactive & curious
• Detail & quality oriented
• Organized, analytical & structured
• Extremely engaged & focused
• Cooperative & flexible
• Confident & independent
• Humble & problem-solver

• Team player

Strengths

• Idea & concept generation & visualization
• Narrowing complexity to understandable and appealing
• Strategic content creation, PR & message impact
• Brand awareness, growth & consistency
• Strategic thinking & design
• Information design & content
• Strategic digital implementation
• Creative leading & inspiration mentoring
• Comprehensive approach to specific needs

Ideation

power


• Ability to make the
   complex clear and simple

• Visualization of ideas
   and concepts
• Content creation
   & message impact

• Brand awareness
   & design strategy

• Functional & meaningful design

• Strategic thinking
   & Information design

• Problem-solving capabilities

Management

experience


• Brand alignment, strategic
   messaging and content,
   briefs & plans

• Project management
   in international & multicultural
   environments

• Complete communication

   & transformation processes

• Creative leading of
   cross-functional, multi-
   disciplinary design teams

• Analysis and management
   of work process

• Time management 
  & quality assurance

Marketing

applications


• Information design

• Exhibitions & events

• Brand development

  & corporate identity

• Infographics

• Interactive productions

• Online/offline advertising

• Social media

• Publishing & editorial

• Packaging & product design

• Interior & furniture design

• Video/film/photography  

• Annual & environmental reports

• Scientific & educational
  material & white papers